Are you selling A LOT of products on Amazon? If the answer to that question is yes, it could be a wise move & switch to selling your products through Vendor Central to take your business to the next level. Vendor Central is only available to become part of by invite only, so you need to be a little lucky as well as selling a ton of products after you have registered to take part.
Amazon Vendor Central is the online website / interface that is used to sell products for distributors and manufacturers. Selling via Vendor Central is different from selling via Amazon with the other options available e.g. Seller Central – When you sell your products via Vendor Central you will then be classed as a first party seller and on your products page it will then state “ships from and sold be Amazon.com” and not your company details as per your own listings on the marketplace.
When you join Vendor Central you will basically become a supplier to Amazon where you will sell your products in bulk to them as and when their orders are placed with you.
The important points to take note if you are considering making a registration to become a part of Vendor Central will be as follows:
Amazon have outlined the benefits on the own registration page for your consideration:
This video on YouTube from the official Amazon channel runs through the benefits of signing up to Amazon A+ in more detail:
A massive advantage / plus point when you do sign up to Amazon Vendor Central will be consumer confidence. How will this happen? Purely due to the fact that when consumers who are looking to purchase your products will see the wording “Sold by Amazon” instead of your company details – this will then install confidence in a potential buyer as they now know Amazon are selling the products and will be dispatching them directly them and if the consumer does have a problem they know they will need to simply contact the outstanding customer service department that Amazon provides. It’s a HUGE plus having Amazon behind you, it is always much easier to sell products to consumers if you a big company with a trusted name. The BIG A has your back!
If you are seriously considering signing up with Amazon Vendor Central, you easily register for your invite from Amazon Vendor Central here. Good luck with growing your business in the Amazon marketplace.
Looking to sell products on Amazon but not sure where to begin? We have a whole section dedicated to the process here.