Earn Money by Using Google AdWords For your Niche Website
A great way to drive more traffic to your Niche website is to sign up to Google AdWords. It is important to try and generate as many sources of income as possible from any sites that you are looking to build, so the more income streams you have the greater chance of success that you will have but first and foremost you will need the generate traffic to your website and using Google AdWords can really help you.
It isn’t that difficult to earn money from a website too. There are a number of ways that can be used for making a website commercially viable. You can either choose to make use of affiliate links of websites like Amazon or Hostgator etc. to earn commissions from product sales or you can use Google AdWords to earn money from your website. Google AdWords is a program initiated by Google to help people get their websites advertised on its search engine.
How Google AdWords Work
Google AdWords works on the principle of PPC (Pay-Per-Click) marketing. Just like in PPC you have to pay for your ad to be displayed on a website, you have to pay Google to get your website displayed on its results page in Google AdWords. You have to bid against other marketers on a particular keyword and if your bid is the highest, your website’s ad will appear on the top of Google’s result page any time a query is made using that particular keyword. The advantage of getting your website promoted on the first page of Google’s result page is that it drives traffic to your website and gives you a higher chance of making a sale. Thus, by using AdWords, you can earn money from your website.
Tips for Using Google AdWords Intelligently
Like any other program or service, you need to make use of Google AdWords intelligently in order for you to take advantage of it, as we all know, for new business ventures research is key. Bidding blindly on keywords is not going to help your cause and you will only end up wasting your money. Therefore, it is important that you run your Google AdWords campaigns smartly and make sure that you are bidding on the right keywords for your website.
The following are some tips that can help you in making good use of Google AdWords.
- Choice of Keywords
The first and most important tip when it comes to using Google AdWords is to use your keywords wisely. You will have to bid money for these keywords so make sure that they are relevant to your website. It is better to research your keywords using online keyword tools. You will find that long tail keywords are far more effective in attracting visitors to the website then shorter keywords. Thus, it is better that you bid for long tail keywords. Moreover, phrases can prove to be highly effective in bringing targeted traffic to your website. Choosing the right keyword to bid on is going to help you in getting a consistent stream of traffic to your website.
- Multiple Ads
Some people make the mistake of creating a single ad for their Google AdWords campaign. This is not that right way to go about this task. You need to have multiple ads in your campaign if you want to get the attention of the people. The ads should be created in an intelligent manner and must entice the users to click on them. Make sure that the keyword is used in these ads in a subtle manner but at the same time is prominent enough to get the user interested. Having multiple ads in your campaign will make sure that even if one of the ads fails to grab the attention of the users, the other ads might spark their interest.
- Multiple Landing Pages
It is essential that you create different landing pages for all your ads. This will help you in giving the users something new each time they click on one of your ads. The landing page should be focused and must lead the visitor directly to the sales page. The idea behind a Google AdWords campaign is to bring in traffic and make a sale therefore it is necessary that your landing page gets the visitor to make a purchase. Make sure that the landing pages are interlinked with one another so that the visitor doesn’t have any problem in navigating your website.
- Budget for Bidding
Making a budget for bidding is critical for a Google AdWords campaign. You need to have a clear estimate of how much you can spend on your keyword bids. It is better to start small and keep your budget to a minimum. This would ensure that your losses would be small. However, as you get the hang of things and become more experienced, you can start having a bigger budget and bid more easily on keywords. Do remember that only the highest bidder is going to have his ads displayed on Google, so you have to bid high in order to get your ads promoted.
- Manual Setup of Keyword Bids
Google AdWords gives you the chance to make use of an automatic function for setting up keyword bids. This auto-bid function is a useful one for novice users but it is not that effective. Manual setup of keyword bids is a far more effective method. However, it is important to note that you will have to do all the work when setting up the keyword bids manually. It is a little time taking and you might make some mistakes in the early going but you will soon find out that it is more rewarding than auto-bid.
- Continuous Addition of Content
Another important tip to keep in mind is that of continually adding to the content of your landing pages. Make sure that you provide fresh content to the visitors who are directed by Google to your landing page. This will help you in making a sale more easily. In addition to this, you should also update your ads too. With each campaign, you should edit your current ads and come up with new and improved ones to attract the users. It is important to remember that the users have a very small attention span and the ad needs to appeal to them quickly or they will move to the next one within a second.
Learn more about how Google Adwords can help your website by watching this video via YouTube here:
You can sign up to use Google AdWords here http://goo.gl/Rj8EiF