Email lists are important for Two reasons, firstly, and most importantly, you can make money with email lists and the 2nd point to reference is that you can also interact with your followers and ask them to get involved in ways to help your business move forward, asking people with similar ways of thinking as yourself can inspire some great ways to help get your new ideas off the ground.
So many people who have popular blogs and websites all say the same things, that they wish they had started an email list when they first started out and that a majority of their income comes from the fact that you can make money with email lists.
BIG EMAIL LIST = GREATER CHANCE OF EARNING YOURSELF AN ADDITIONAL INCOME
Imagine having the potential to fire one email to thousands of people when you have a product or a service to sell? This approach works great with niche websites and can help grow your income even quicker.
Sending an email to people who are interested in what you have to say and what you have to offer and love reading your content is vital, if you can create this type of platform for yourself you will give yourself an excellent foundation to earn an extra money on a monthly basis creating a regular stream of income.
This video on YouTube explains in more detail why you need an email list:
“Why Should You Have an Email List? – The Marketing Show” watch the video on YouTube here.
OK, so you are probably thinking currently “You are telling me that I can make money with email lists, but how do I get one??” …Good question!
First off, you are going to need a website, you need somewhere for people to find your services and products, e.g. a niche website.
If you are looking to create a niche website we have a section here to help get you started.
Once you have your website up and running with plenty of great content added, you can start to create an email opt-in.
Not sure what an email opt-in is? Basically, it is an incentive to get someone who is currently visiting your website to sign up to your email list e.g. my opt in for anyone who signs up to my email list will receive two free ebooks, you can take a look here.
That is one of the joys of having a website in this day and age….you need to give away lots of free content, and remember that everyone is now doing that so your free giveaway will need to be really good to inspire people to sign up to your email list.
To create your email list and opt-in you need to sign up to a company that provides such a service, I would recommend using Mailchimp, their basic service is free up to your first 2000 email sign-ups, so you should have no costs to pay out for a while.
A very in-depth look via this video on YouTube shows you the exact steps that you need to take when it comes to using Mailchimp as your email sign up service provider:
“How To Use Mailchimp Step By Step Full Tutorial For BEGINNERS (Free Email Marketing)”- watch the video on YouTube here if you prefer.
Building an email list can be hard work and a very slow process… don’t expect to get hundreds or thousands of sign ups straight away, be patient and keep offering great content and hopefully, people will be happy to provide you with their email address and click on your subscribe button.
Just remember, if you are to make money from email lists, you will need to work on the basis that the process is a marathon, not a sprint.
Being optimistic and realistic though will help you believe in yourself more, so with that frame of mind in place, work hard on reaching your first 100 email subscribers. That should be a simple enough target for you to hit.
This video on YouTube provides you with some great tips on how to get your first 100 email subscribers and to help you earn money from email lists.
“How To Get Your First 100 Email List Subscribers” You can watch the video on YouTube here if you prefer.
If you want to make money from email lists there is only one option – NEVER oversell.
Think of this as an example, do you like salespeople knocking on your door? Or perhaps phoning you up? Probably not…I know that I don’t, it can become very annoying, you tend to slam the phone down or not answer the door.
If you want to make money from email lists then your way of thinking needs to be along the lines of the person slamming the phone down, how would you like to be sold a product or service? Be constantly harassed? No probably not, so how about if someone provided you with lots great advice and content about a niche that you are interested in? with the occasion selling email in between? I think you would like that approach much more, so that’s how you need to run your email list.
Again, if you are serious about your business, taking the correct approach is critical for Three reasons:
When you first set up your email list, make sure that create a detailed sequence of auto-responders, these will be a set number of emails that your new subscribers will receive from you e.g a welcome email followed by some great advice over several more emails. It is then important to keep this kind of approach up, you need to be emailing your list at least once a week or at the very least once every two weeks, this approach keeps your subscribers interested in the free content that you are providing and it also gets them used to receiving emails from you on a regular basis.
So when do sell? Honestly, it really does need to be as little as often and only when you have a really great offer to provide to your email list. Some examples would be when you have a new book for sale on Amazon and then offer the book at a discounted rate as an exclusive to your subscribers, or when you have a discount code for a course that you are offering yourself or perhaps or behalf of a fellow website owner that you are friends with.
Selling on an infrequent basis but with enough of an offer to make people click and make a purchase is the only way you can make money from your email lists, work on the phrase that “less is more”.
As I mentioned at the start of this article, asking your subscribers questions related to your website and business will also help you in the long run, when you are working on few ideas along the lines of new article or ebook cover design etc. you can ask your subscribers for their opinions and advice, make them feel involved in some big decisions and feel part of your business family, this approach will grow your business in the right way in the long term.
When it comes start selling products etc. to your email list, you really want have sent out at least 4 or 5 solid emails full of great content before you send out an email selling something, you need to earn people’s trust.
You need to build up trust between yourself and your subscribers, over selling will not make that happen, it will just feel like that you are spamming people and that is a big turn off.
Offering at least 4 or 5 emails before selling to your email list is the approach that Gary Vanerchyck in his book Jab, Jab, Jab , Hook, so this approach is all based around offering much more to your subscribers than working on the basis that you should just take, take, take…that is completely the wrong approach, don’t be greedy and always look to provide your email subscribers with lots of excellent content in the same way that you would when it comes to creating articles for your website.
Starting an email list is easy…sign up to a service such as MailChimp, create a couple of free opt-ins and sign up forms that show up on your website,, the hard part is growing your list to a big enough size to enable you to earn an income – or at the very least some extra revenue every now and again – over a consistent period. The approach is the same as it should be for good business ideas, be patient, work hard and believe in yourself, learn from your mistakes and keep trying new approaches until your hit a home and run and see your email list hit some big enough numbers to enable you to earn some revenue.
And that is how you make money with email lists.