These all are good questions!
This is the base question for many people that want to start a new business by building a niche website. Why is building a niche website attractive? The answer is simple, a niche website can have a high ranking in search engines like Google, Bing, etc. and therefore if done correctly can bring you in a passive income, let’s say in the region of a few hundred dollars per month with the potential to receive a few thousand a month.
Niche websites are a great low-cost start-up idea, you do not need a lot of money to get a site up and running, choose your domain name, hosting package theme etc. and you are on your way. Getting started in building a niche website is pretty easy, especially for someone who really likes to get involved with technology. You just have to follow the instructions that are spread all over the internet, there are tonnes of great user guides across YouTube, blogs etc. But, not all niche websites come with a success story. You cannot just build your niche website in a day and suddenly get a passive income through it. You will also have to work hard in learning about how to make your niche website easy on the eye in terms of how it looks and how to hook the traffic towards your site.
As with all decent Money Earning Ideas, good things take time and effort. Niche websites and affiliate links are excellent income earning ideas.
Since the niche website common aim is to meet the marketer’s and the buyer’s need, you have to build your niche website as good as possible make it eye catching and user friendly whilst making sure that the content provided is both useful and informative to everyone who decides to visit your site, you need a lot of traffic so you can have the potential to earn an income.
You have to think about a lot of aspects when it comes to building a successful niche website on your own, keywords, great content on your articles, videos, user guides etc. There is a LOT to consider and it can be overwhelming.
So let’s run through the basics!
1. Advice on Building a Niche Website
At first, you need to know what kind of niche website would you like to base your site around. This could be based on your interests, hobby, and knowledge about a specific of subject e.g. Photography. The more interest that you have in a particular topic the better, since working on something you like is far better than just working on something boring and mundane…if you have a lot off passion for a project it will never seem like a chore.
Secondly, you need to think about how attractive the topic / niche would be for a specific target group, how much is interest is there likely to be? because the aim of a niche website is earning money from AdSense and Affiliate links, both of which needs a lot of traffic to your website.
If you are stuck on finding ideas for a niche, please follow this link to find some ideas on how to get started : How to find a niche
Next thing to do after finding your niche is to build a website. A good website, of course, will engage a lot of traffic. The traffic that clicks on the affiliate links or ads on your website is the source to give you the money, and this is primarily important.
Building a niche site in one day is not impossible. All you need is just a domain, hosting service provider, WordPress installed, setting a WordPress Theme, plugins, and content for articles, and you already have a functioning niche website. But for your end aim, don’t be such in a rush, and spare more of your time to keep working hard and putting in lots of effort to your site with quality content, backlinks, guest posts etc. It is a marathon, not a sprint.
2. Choose a WordPress Theme
When it comes to choosing a WordPress theme for your website you will be spoilt fo your choice. We have to admit, there are a lot of WordPress themes to choose from for your niche website. Sometimes it is hard just to choose one of them that feels right and match with what you want. Here are some tips on how to choose the themes.
First, you may want to know the difference between the free themes and the premium or paid themes. With the premium themes, you will get several advantages, such as it is updated more often, it is less likely to be used by similar sites to your own website, the documentation is better, a better support system to get help with when needed would be in place – support from the theme developer normally runs from 6 months to one year, and there is no attribution link. But, for getting premium themes, you will have to pay from $50 to $200 per theme. And you may need to learn the settings first since there is a bunch of things to learn and set for the premium themes, you get a lot of options to change the style and layout of your site, this is a good thing!
Free themes are normally very basic with fewer options to develop the site further in the future, and if you are looking to develop your site you will be very limited to do so if you end up choosing a free theme.
Second, you have to pay attention to the theme’s speed. There is a light theme and there is a heavy theme to load. The heavy one may have been caused by these factors: the themes could have a lot of sliders and plugins, too many background videos and full-width images, rarely updated and even poor coding. To test a theme’s speed you can use the useful tools from Pingdom speed test.
Third, the design. Your website needs a good design to be able to stand out from the crowd. You have to look for a theme that will match your mind’s eye for how you wish for your site to eventually look. Here are some good options for paid for themes, Theme Forest , Studio Press, and Elegant Themes.
Fourth, The responsiveness. Since more and more people browse the internet with a tablet or smartphone, there can be problems that sometimes occur with the themes responsiveness due to the site not being fully set up for browsing on these devices, some developers do not do a good job when it comes to that and they tend to concentrate more on web-based browsing only. The best choice is to choose a theme from this list of responsive themes.
Fifth, make sure the theme you choose is developed for better Search Engine Optimization.
Sixth, Security. To know whether the theme is secure enough or not sometimes is pretty hard, but you can look at the theme’s reviews. If the rank is high and there are no bad comments about the security, then it may be fine.
Seventh, the customization. There are the themes with harder customization, and there are others with easier customization. If you are a beginner then you would want a theme that is easier for your to play about with and customise to suit your needs and requirements. Fortunately, a lot of themes include a customization dashboard and some plugins also help in building the complex page structure, so you don’t have to touch the code, this makes it more straightforward for you to get your websites design just the way you wish for it to look.
3. Best WordPress Plugins to Use
You can think of plugins like apps for your website, you can choose a plugin add it to your site and then make it active, it will then bring up the options that plugin offers you. If this is your first time to choose which plugins are best for your site, the best thing to do is to write down exactly what you want the plugin to do, with the order of importance, for example, SEO plugins etc.
It becomes important to know exactly what you require a plugin to do for your site, because not all kind of plugins have all in one functions to get along with what you need, for example, one SEO plugin may come with more options that a similar one does from another developer. The good thing is, a plugin is very easy to install but also just as easy to uninstall from your site, so if you have do have a problem with a particular plugin you can remove it from your site easily.
WordPress has tonnes of plugins to search, and sometimes it feels confusing about which one to choose. You can choose by searching for what you need, browse down the category, or here is an article that covers plugins for beginners. To compare the themes, you can do a live preview, you can open a couple of desired themes in different tabs, and you can examine the use of each plugin, how to use it, and what it does. You can also see which WordPress version is required to use the plugins, not every plugin is up to date and some only work with older versions of WordPress. You can read more on how to check which version of WordPress that you are running on here.
It also a good idea to take a look at the ratings of the plugin and to take a look through the reviews to give you a better idea on how the plugin performs. You also want to notice the user comments about the compatibility of the themes, and if it works well or not, the screenshots to see how the plugins look, and what it does. Once again, check the speed test of the plugin to know whether the plugin you chose is the best plugin to use or not, via Pingdom speed test.
4. Employ Someone to Write Articles for You
You will need to create articles for your niche website with quality content. Furthermore, you will need to go back to articles that you have already posted and update them from time to time to stay current for the benefit of the reader.
You can write articles by yourself if you have enough knowledge about your desired topics and are confident enough with your grammar etc. If you are too busy to write your own articles, have a lack of ideas, lack of resources, or if you are stuck about anything to write in general, you can hire someone as a freelance worker to do the articles for you.
There are a lot of websites available for hiring a freelance worker to work for you to produce quality and informative content. Of course, it will cost you some money, but it is worth trying since your website will need the eye-catching and interesting articles to help keep the traffic to your website flowing steadily. Here are some websites that you can explore to find your desired writer to employ to write articles on your behalf:
Freelancer is the most known and common to use freelance website. On these sites, you can find a writer for any of your desired needs to produce your content. From expert writers who will charge a high fee to beginner writers who are cheaper to pay, but you have to know their writing quality first before hiring them.
Just because a freelancer has a low feedback score, possibly zero, it does not mean that you should not consider them to employ to write your content, they could be new to the site so that could be the answer to low feedback scores, speak to them and try and offer them their first gig / job and you will have a good chance of securing a low payment to them in exchange for them taking on their first freelance job, this will help them build up their feedback and reputation to enable them to have a better chance of securing more jobs in the future, a win win for both yourself and the freelancer.
Freelancer allows you to contact the writer who places their bid on your project before giving them the job, and you can ask them for their writing samples to give you an idea of the quality of writing that they can provide to you. To start hiring, all you need to do is post a project with an explanation stating what your requirements are and you will then start to receive bids within minutes. You can also include your desired qualifications for the writers, and then just wait for a little time for the freelancers to place their bid on the project that you have posted, you will get a lot of writers who will place their bids, as long as you make a reasonable requirement and reasonable price, and then you can choose the writer(s) who matches your project requirements to get the job started.
5. Where To Get Free Images
You will, absolutely, need quality images for your articles that you will be uploading to your niche websites. If not, your site will look uninteresting and boring. The images need to draw potential users into your site. Users will not spend a lot of time on your site and quickly move on with a little chance of returning if the quality is not on show. It is important to have quality throughout your niche website in all forms to keep traffic flowing in.
Here are some sites that you will find interesting, that offer unique pictures for almost everything, that you can browse by category and keywords. The best thing is, they provide images to be downloaded for free. There are also the paid options, but it’s okay to use the free ones as long as the image is relevant to your article that you are producing.
With Canva, you can design the images as you desire. It is very easy to use and the results can be as good as if it is made by a professional designer. You just have to choose an image from the available templates or simply start from the blank canvas. Bring your rough idea and choose the picture with layout and background menu.
In Pixabay, you can get totally free photos and videos for any purpose, even for commercial purpose.
With Shutterstock, you can find an image, vectors, video, and even music. They also provide tools to edit the picture. All you have to is sign up to this website, and you will get free content.
Freerange is one of the most popular image resource websites to use since it provides thousands of high definition pictures that you can use for free. They also offer the option to license their photo’s for commercial use.
With Pablo you can edit your chosen images, adding text, changing contrast etc. and they provide free templates. This is one is our personal favourite.
6. Find Help with Your Niche Website Problems
If you run into a problem when building your niche website, or have general questions to ask around niche web sites topics and WordPress etc. it would be a good idea to seek help from people who are experts or at least have experience in this field and want to share their knowledge with others. Here are some ways to look for help if you are facing a problem with your sites:
Join a forum
You can search through other people’s past problems that have previously been listed and gain your knowledge from there, as you may be experiencing the same trouble on your own site, most website problems have probably been covered on one forum or another around the web. You can also ask directly and post your own problem, and share your own opinion. Warrior Forum is a site that has a community in specifically talking about niche websites so tonnes of great advice is listed there.
Attend an Online Class
You can attend a class in gaining further knowledge to help you with developing your niche site expertise. There are some websites and blogs that provide lessons and insight about building niche websites, how to make it, and any other things around the making and running of a niche website, the best example is the site Niche Pursuits.
Reading Articles Online
Reading articles about how to build a niche website and all the problems around it also will be of good help to you, the more you study the more you will learn. Of course, you can find them through your browser easily. Here are some good articles to read:
Niche site ideas
7. YouTube Videos to Watch and Learn About WordPress or Niche Site
To get a better understanding on how to create a niche website, it can be beneficial to some people to watch a video instead of reading through articles or listening to podcasts. There are lots of videos to watch on Youtube to add your knowledge and implement the advice to your own site or taking the advice the onboard for future use when the information is needed for a later date.
Here are some links that we have found which are will be helpful to you:
How to Build a Niche Site
Create a Profitable Niche Site
Start a Niche Website from Scratch
How to Start a Profitable Niche Website-Part 1
How to Start a Profitable Niche Website-Part 2
How to Make a WordPress Website
8. Ebooks to Read about WordPress / Niche Sites
Not interested in watching YouTube Videos or listening to podcasts? Everyone is different. Everyone has their own favourite way to learn something new. Reading an ebook might be your preference and choice. With an ebook, you will be able to arrange your reading session as you like and whenever you want and have time to do so. There are lots of choices available in the Kindle store to know more about making a niche website with WordPress, or this Niche Website ATM ebook by Redd Myles at Kindle.
9. Podcasts to Listen and Learn from
You can also gather the information required about building and creating niche websites from podcasts. Through podcasts, you will be able to imagine clearer about getting the required information from listening to advice via your smartphone, tablet or even in your car. This approach can be far more interesting if you can get a lesson from your favourite online mentor as opposed to reading a book or article.
Through these links, you can take a listen to podcasts that talk about building a niche website:
Remember, do not just listen to a podcast once, takes notes and really take in the information that is being spoken about, some of the advice is true Gold!
10. Pick a Hosting Company
Picking the best hosting company to cover what you need can be a little tricky, the choice can be overwhelming. You have to compare the differences between each company and what they can offer you before choose one that you think will suit your website perfectly.
All of the hosting companies available provide different advantages and features, with various pricing structures ranging from just a few dollars or pounds per month, depending on your needs. You have to know which companies offer you the best deals. Not only that, you also have to know their reputation and rank. You can get that information from several website comparison lists, from forums, or the reviews of each company.
You can read a great of review of various hosting companies in this article here:
Here are the top 10 hosting companies which we have classified as the companies with a good reputation and good rank:
Ehost provides these advantages: Free domain name, drag and drop site builder, free email address, 1,000 templates, free marketing tools, and unlimited domains. They also provide the different choices between Design suite, Marketing suite, and Support suite. All options have their own price. You just have to choose the one that suits your needs best.
Godaddy offers you the advantage of 125+ free applications, unlimited bandwidth, award winning 24/7 customer support, 24/7 security monitoring, and DDoS protection. Godaddy also provides three different choices of web hosting, which is Economy (the is offer 1 website, unlimited bandwidth, and 100GB storage), Deluxe (unlimited website, unlimited bandwidth, and unlimited storage), and Ultimate (provide all the premium features). All of these options come with a fair pricing structing.
iPage provides all of these features: unlimited disk space, scalable bandwidth, unlimited domain names, and unlimited MySQL databases.
Web.com provides a free domain registration, a month money-back guarantee, 24/7 customer support, and free website building service.
Web.com also claim that they have the best price in the market for their hosting services.
Bluehost provides 24/7 live chat customer support, unlimited bandwidth, and space, anytime money-back guarantee, and simple scripts with 1 click install.
Hostgator provides unlimited space and bandwidth, 24/7 technical support, 45 day’s money-back guarantee, and 4,500 free templates. They also guarantee a lot of uptime, easy control panel, and 1 click script instalment.
Justhost provide $200 free advertising credit, unlimited space bandwidth, 24/7 customer support, and full-time network monitoring.
Inmotion hosting provides $250 advertising credits, unlimited disk space, Google Apps integration, and customer support centre.
1&1 provides unlimited websites, monthly site protection scan, 30 days’ money-back guarantee, and 140+ Click & Build Apps.
Hostclear provides unlimited free sites, 45 days’ money-back guarantee, unlimited domains, and cPanel for Web Pros.
Please keep this point in mind : price should not always be the deciding factor, customer service needs to be considered as much as anything else, if you have a problem with your website at any point that extra couple of dollars or pounds that you have saved will soon be forgotten about or if you are struggling to get replies from your hosting company when you need help e.g. your site is down, and you also need to consider other points such as storage, web page loading speed etc.
I hope these tips, advice, and links really help you to get started and enable you to discover more about getting started on your own niche website.
Please remember, that the more knowledge that you have the greater chance you will give yourself in building your niche site and making a success of it. Plus, hard work is needed. Don’t leave your niche website abandoned since it won’t give you any financial returns if you just leave it on the shelf and do nothing with it.
A niche website can really make an income if it is built with a good strategy, stunning appearance, constant updates to your websites content, great images, well managed, and also when choosing the right themes and plugins, whilst keeping watch on the web speed etc.
If you do everything in the right direction, then it is not a dream anymore that you may have a passive income from building a niche website, it can become a reality.