Gone are the days when blogging was just a hobby to share your thoughts. Blogs are big money makers, but only for those who monetize them properly.
Newbie bloggers need to have a realistic expectation when it comes to blog monetization as in the initial stage, you will not be earning huge amount of money.
Trust me this is no get rich quick scheme. But if you put in the hard work and push yourself, you can one day build a successful blog.
Here now are 8 smart ways of monetizing your blog.
1. Affiliate Marketing
The most popular way of monetizing your blog by far is by affiliate marketing?
How does affiliate marketing work?
When someone clicks on an ad from your blog and purchases something, you get paid a commission.
You most likely don’t have anything to sell of your own. You just don’t have the resources to make it happen. So the next best thing to having your own product is selling someone else’s products.
If you have the traffic and can choose the right products to pitch, you can make some good money with affiliate marketing.
What you can sell?
Depends what your blog is about. If you have a fitness blog, you can sell weight loss supplements. If you have a finance blog you can sell credit card offers. If you have a travel blog you can sell hotel stays and flight tickets.
How much can you make?
Well this depends entirely on your traffic of course, but also on what you are selling. If you’re selling $15 t-shirts, you might get a $4 per shirt commission fee. If you’re selling high end handbags worth $1,500 then you might end up making $100 per sale.
Where do I sign up?
Once you sign up, look for products you want to promote and place some relevant ads on your blog.
2. Google AdSense
Newbie bloggers should look to Google Adsense as their first step in monetizing their blog. It’s a super simple way of placing an ad on your blog and getting paid for every click you generate to the ads.
Ultimately, Google Adsense is not the path to riches. The reason being that there is a middle-man (Google) involved. They will end up taking about half of what the advertiser pays for the ad.
How much can you make?
Depending on the type of ad, you can make just a few pennies per click. But it depends entirely on what your blog is about. For a blog about attorneys, expect to make a couple of dollars every click. For a blog about finances, 50 cents to a dollar. For a celebrity blog? You’re lucky to get a few cents per click.
3. Email Marketing
Email marketing is another perfect way of making money through your blogs.
Having an email list is essential to being a successful blogger. The reason being that you don’t always want to fill up your blog with ads everywhere.
You should use your blog as a way to share your message, educate readers and have them get to know you. But your email list? That’s to sell baby, sell.
Why does email marketing work?
When someone gives you their email address, they are trusting you that you won’t spam them. Think about that, they are trusting you. Since they trust you, the products you personally recommend to them via email will mean a lot more than just a random ad seen on a blog.
How do I create a list?
You can use any of these services to manage your email list:
How much can you make?
Aim to earn $1 per month for every email subscriber you have. This is most definitely possible if done right. This means you don’t spam them and you always offer something of value in each email.
4. Consider Selling Courses
If you have vast knowledge on a particular subject, you can create a class and sell your course on your blog.
This concept is extremely popular because of Udemy. You can teach a class on photography for beginners, how to use Microsoft Excel or on graphic design.
In addition to offering your class for sale on Udemy, you can also market your class on your blog directly. You can create a series of 10 videos, each 15-30 minutes long.
Don’t just post these videos on Youtube, you are much more valuable than that. You can sell your course on your blog and make money teaching your skills with others.
5. Think Of Selling Ebooks
Okay so if you are reading this, that means you probably have a blog already. You also probably have a lot of posts written up on whatever topic your blog is about.
What are you doing with all that old content? Is it just sitting there? Once your content has been posted, don’t let it sit there doing nothing. Here’s what you can do:
Take that content and turn it into an ebook.
Open up Microsoft Word, Google Docs or Apple’s Pages application. Look for your best content and then you can combine multiple posts into sections, let’s call them chapters. Add an introduction and conclusion to your book and voila, you’ve just created an ebook.
You can convert your text document into a pdf file and an ePub. You can then promote your ebook on your blog or even on Amazon.
The benefit of selling your own ebook is that you get to keep 100% of each sale.
Sell someone else’s ebook.
If you’re not confident enough to write or compile your own ebook, perhaps selling someone else’s ebook is better. Don’t bother using Amazon affiliate links to sell ebooks, as you’ll only get a paltry percentage of each sale.
Instead, go to Clickbank and promote ebooks from there. You can choose an ebook that sells really well, charges a good amount and gives you a large percentage of each sale. That way, all of the work is already done for you and you just need to promote it on your blog.
6. Advertise Your Space
Smart bloggers are the ones who also cash out any empty space on their websites. You can make money with your blog by selling a spot directly to a company.
Now, you don’t want to fill up your entire blog with ads. That will just turn everybody off. But it is understood that blogs have to make money, so an ad here and there is acceptable.
Nobody likes ads, I get it. But all the big websites do it and they do it for a reason: it makes money. As much as people say they don’t want any ads, they still click on them and buy things. As long as people keep clicking, the ads will keep coming.
While affiliate marketing is great, since you get paid per click or per purchase, this method is superior. The reason being that you are personally selling ad space to a client. What does this mean? There is no middle-man to take a chunk out of your profit.
In order to attract advertisers, you need to ensure that your website has good traffic and an easy to find Contact page. On your contact page, make sure to say that you offer text and banner ads. Companies will then email you asking about your prices and traffic reach.
7. Go With Product Reviews
There are companies out there who will not only send you a free product to try, but will also pay you to publish a review.
Right when a product launches (or even before), companies want to get a good buzz going about their product. That’s where you come in.
How much can you make?
Smart bloggers can earn anywhere from $100 up to $500 by reviewing products every month. The possibilities are endless however. There are some Youtube influencers making millions just dropping product names into their videos. The same goes for Instagram.
Why will they choose your blog?
If you have an influential blog along with a strong social media presence, you are quite the valuable asset to a company looking to sell a new product.
Companies will look for popular blogs by looking at several metrics:
- Your traffic. Install Google Analytics to track how many visitors your blog gets daily. This is the number one thing that a company will look for when deciding whether your blog is right for their product. So get to creating and start building an audience.
- Your social media reach. You may have a personal twitter and instagram account. But your blog needs one of its own. The earlier you get started the quicker you can build up your fanbase so get to it. Companies are looking for bloggers who are “influencers” in their field. Aim to get 1,000 Twitter followers, once you get that, aim for 10,000 and never look back.
- Email subscribers. You must have an email newsletter if you are serious about blogging. Even if you don’t know what to write about, just create the list and don’t send anything. It’s a valuable asset in your arsenal when it comes to pitching yourself to companies.
What’s the process?
Here’s how it works. Companies will send you a sample to review (or give you free access if it’s an online-only product). Then you are expected to use the product and write a detailed review including pictures and possibly video as well.
Then you publish your blog post and share it on all of your social media channels.
Where do I sign up?
Here’s a list of sites where you can register your blog to get paid for product testing.
Why do companies pay for this?
The company would hope that your blog post gets indexed in Google so when anybody Google’s this new product looking for reviews, your blog post shows up #1.
In the end, it’s a win-win for everybody. You get some free merch and a payment, the company gets the press they want and anybody doing research on the product gets to see a hands-on review.
Note: If you are going this route, be sure to add a disclaimer stating that you received the product free of charge, received payment and are giving your unbiased opinion about it.
8. Offer Consultancy Services
Add a personal touch to your blog by offering a personalized one on one service.
You’re an expert on something, right? Even if you don’t know it, you are. Even if you don’t believe it, believe it. Even if it’s not true, fake it.
Providing consultancy services is a great way of monetizing your blog. By offering consultancy services, you can charge a fee to help your readers with issues they are having.
What services can you offer?
If you have a finance blog, you can offer tons of different services, such as:
- give them personalized help on getting out of debt and managing their finances.
- guide them through the process of improving their credit score to qualify for a mortgage.
- help them with investment advice that fits their goals and comfort level.
If you have a health or fitness blog, you can offer:
- a customized diet plan based on their age, weight, goals and food preferences.
- a daily workout plan to target the parts of the body that most interests them.
If you are good with social media you can:
- create social media accounts for their company.
- post updates on social for them.
- answer and reply to customer comments.
- host a twitter Q&A session.
How will people know what you offer?
Here are some things you can do to get the word out about your services.
- Create a new blog post describing what services you offer
- Write about your services on your About Me and Contact pages.
- Place a banner ad on your sidebar and/or footer.
- Add a sentence to the end of each of your blog posts offering your services.
Note: Don’t reveal the price of your services publicly. Your prices can change and the needs of each client are different. Also, you’ll get more messages by not disclosing the price up front.
So there you have, 8 ways to monetize your blog smartly. Follow these steps and you’ll be squeezing every last penny out of your blog.
How do you monetize your blog? Did I miss any methods?